We're Here to be Bad

This article was particularly interesting because of its insightful understanding and depth. Not only does it make controversial claims about our current design paradigm but it goes beyond it to offer a solution, incite rebellion even. The article brings up several important issues. My favorite is the issue about the illusion of choice. Coca-Cola versus Pepsi for example both offer the same product with a vastly different image. What drives me mad is that neither is good for people's health yet those are the drinks offered everywhere, before water, tea, or any other drink for that matter.

Illusion is just a minor issue however; there are also the issues of image, information, art, and greed. How we deal with each of these issues has important impact on the future and for the most part I agree with almost everything this article tries to say. Unfortunately, for the life of me I cannot see the practicality of all the solutions brought up. Designers who do not want to follow the marketing goal of selling as much products as possible will simply not get paid. The only way this solution would work is if all designers rejected the system all at once, but that simply won’t happen. And even if the best designers rebel there will be numerous bad designers who will be eager to replace the good designers. At the beginning this article points out how easy being good has become.